Dealer Engagement & Incentive Programs Manager
On-siteHanoi, Hanoi, Vietnam
Job Summary
Design and manage structured dealer incentive and engagement programs aligned with VinFast's business strategies to strengthen dealer relationships and drive motivation. Develop multi-phase program frameworks, including annual initiatives and recognition cycles, while coordinating with internal stakeholders and external vendors to ensure consistent delivery. Plan and execute team-building activities, engagement events, and internal competitions to foster collaboration across the dealer network. Define KPIs and success metrics to track effectiveness, prepare reports for management, and continuously optimize program design. This role supports improving dealer service quality and customer experience within a nationwide dealer network for a fast-growing global brand.
Required Qualifications
- Bachelor's degree or higher in Business Administration, Human Resources, Marketing, Communications, or related fields
- Minimum 3–5 years of experience in: Training program management or dealer network programs
- Designing and executing dealer incentive, engagement, or competition programs
- Proven experience in building and managing program series rather than one-off activities
- Hands-on experience in organizing: Team-building programs
- Dealer appreciation / recognition programs
- Programs focused on dealer service quality improvement
- Strong program design and project management skills
- Ability to create engaging, motivating, and scalable programs
- Excellent communication, presentation, and stakeholder management skills
- Strong execution mindset with attention to detail
- Ability to work under pressure and manage multiple programs simultaneously
- Good command of English (written and spoken)
Desired Qualifications
- Experience working with dealer or distributor networks, preferably in automotive or related industries
- Experience in large-scale or fast-growing organizations
- Understanding of customer service excellence frameworks and dealer performance standards
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