DCP Retail Online Channel Management Assistant Manager
On-site · Shanghai, Shanghai, China
Job Summary
DCP Retail Online Channel Assistant Manager responsible for developing and executing Disney Brand store strategies on EC platforms (Tmall/JD/Douyin/Kuaishou), managing day-to-day Disney brand store operations, analyzing platform performance, and planning online promotions in alignment with franchise content. Collaborates with marketing, creative, and licensing teams; analyzes data to identify trends and optimization opportunities; builds relationships with internal and external partners; secondary duties include operator changes and SOP optimization.
Required Qualifications
- Bachelor’s degree or above in Marketing, Business Administration, E-commerce, or related fields
- 5 years+ experience in retail online channel management, e-commerce operation, or related roles
- Familiar with online retail operation models, channel management processes, and promotion strategies
- Core competencies including familiarity with e-commerce platforms; Douyin channel is a must
- Strong data analysis ability; proficient in Excel and data analysis tools (e.g., Power BI)
- Strong communication and coordination skills; ability to work with cross-functional teams
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