Data Scientist, Marketing Analytics
On-siteLondon, England, United Kingdom
Job Summary
Data Scientist, Marketing Analytics at Sonar — own marketing attribution, ROI, and conversion analysis end-to-end; diagnose drops and anomalies, translate findings into actionable recommendations for marketing leadership; run experiments and apply sound statistical methods; partner with Data & Analytics Engineers to shape data models and pipelines; tell stories with insights to non-technical stakeholders and document context for handoffs; work with Marketing, IT/Marketing Ops, Data Engineers, Analytics Engineers, and other data scientists to connect marketing data with sales and product usage; bring strong analytical track record, comfort with AI tools, and proactive problem-solving to optimize marketing spend and influence decisions.
Required Qualifications
- Strong analytical track record demonstrated by influence on business or marketing decisions through analysis
- Solid SQL for independent querying and data exploration
- Proficiency in Python for analysis, modeling, and automation
- Statistical foundation including experimentation, significance testing, regression, segmentation, forecasting
- Working knowledge of marketing data and GTM data, campaigns, attribution models, funnel and conversion metrics
- Willingness to engage in data modeling and collaborate on models beyond cleaning data
- Excellent communication and stakeholder management skills to translate insights to non-technical audiences
- Proactive and autonomous work style with ability to plan and drive impact without prompting
- Experience partnering with Data Engineers and Analytics Engineers to ship data for analysis
- Experience designing and running experiments (A/B tests) and interpreting results
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