Data Product Manager - Marketing Analytics (f/m/d)
Hybrid · Hamburg, Hamburg, Germany
Job Summary
Data Product Manager - Marketing Analytics (f/m/d) owns the marketing analytics domain end to end, setting direction and roadmap, leading the marketing analytics team (analysts, data scientists, analytics engineers, and data engineers), and owning outcomes. Responsible for marketing measurement maturity across MMM, attribution, and incrementality, designing experiments, evaluating vendors, and building internal capability. Partners with marketing leadership on planning, investment decisions, and performance reviews. Defines data product mindset with clear owners, users, and success metrics, and maintains portfolio discipline across the domain. Collaborates with the Tech Lead spine on standards, architecture, and engineering practice, owning WHAT and WHY, while the Tech Lead owns HOW. Requires a university degree or equivalent demonstrable experience and 8+ years in analytics with at least 3 years leading a team; hybrid work setup in Hamburg, Germany.
Required Qualifications
- 8+ years of experience in analytics
- 3+ years of experience leading a team
- University degree in a relevant field, or equivalent demonstrable experience
- Fluency with marketing tech and AdTech stacks
- Hands-on marketing measurement experience including MMM, attribution, and incrementality
- Track record building, growing, and retaining analytics teams
- Strong programme discipline and portfolio management
- Executive presence and ability to communicate with VP/C-level stakeholders
- Ability to design experiments and defend methodologies
- Experience in e-commerce, subscription, or comparable consumer business contexts
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