Data Domain Lead Sales & Marketing
On-siteLausanne, Vaud, Switzerland
Job Summary
Define and pilot the data technology roadmap for Sales & Marketing, aligning initiatives with business priorities. Coach and influence Sales, Marketing, and Retail teams to develop data maturity and analytical autonomy. Lead projects covering CRM, marketing automation, omnichannel customer journeys, and BI modernization while managing a small team and coordinating external partners. Serve as the trusted IT stakeholder interface, translating technical challenges into measurable business value. Contribute to AI personalization and 360° customer vision initiatives while promoting cloud BI and self-service analytics. Requires a BAC+5 degree in IT or systems, 8+ years in data project management, and proven ability to bridge IT and business functions.
Required Qualifications
- Diplôme en informatique, systèmes d'information ou data (BAC +5 ou équivalent)
- Minimum 8 ans d'expérience en gestion de projets Data/Analytics couvrant CRM, digital Sales ou MarTech / marketing automation
- Capacité démontrée à assurer le pont IT/business, coacher des équipes métier, piloter des squads transverses et engager des stakeholders senior
- Anglais professionnel requis
Desired Qualifications
- Une expérience dans un secteur premium orienté expérience client (hôtellerie, retail, luxe, services haut de gamme)
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