Data Center Vertical Marketing Manager
$164,612–$201,193 year
On-siteAustin, Texas, United States or Maplewood, Minnesota, United States
Job Summary
Own the global Data Center vertical marketing plan, translating business priorities into an integrated agenda covering messaging, positioning, campaigns, and customer storytelling. Lead demand generation, executive engagement, and thought leadership strategy across trade shows and industry events while partnering with Sales, Product Marketing, and Field teams to refine enablement tools and ensure campaign readiness. Establish measurable growth targets for SQL, MROI, and new customer acquisition, then govern marketing investment against high-value plays while maintaining compliance with legal and brand standards. Drive continuous improvement in the end-to-end customer journey by analyzing pipeline contribution and content utilization to steer investment and lift conversion rates.
Required Qualifications
- Bachelor's degree or higher in Marketing, Business, Communications, Engineering (completed and verified prior to start)
- Seven (7) years of combined experience in B2B marketing, product marketing, campaign activation, field marketing, channel marketing, business development, communications in a private, public, government or military environment
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
- All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M
- Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties
- Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement
Desired Qualifications
- Master's degree is preferred
- Experience leading or managing integrated marketing tactics across digital, content, events, partner marketing, and sales enablement
- Experience working in B2B technology, electronics, interconnect, networking, optical, industrial, or adjacent technical markets
- Ability to manage multiple projects and priorities with strong attention to detail and follow-through
- Strong written and verbal communication skills, including the ability to create or refine customer-facing and internal marketing content
- Strong cross-functional collaboration skills and ability to work effectively in a matrixed organization
- Experience supporting strategic accounts, high-visibility launches, or executive-level customer engagement initiatives
- Familiarity with campaign metrics, reporting, and marketing performance analysis
- Experience coordinating agency partners, creative development, or digital campaign execution
- Proficiency in Microsoft Office tools including Excel and PowerPoint
- Familiarity with CRM, digital marketing, or campaign management platforms
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