Data Analytics Lead – Client Research
On-siteAccra, Greater Accra, Ghana
Job Summary
Supervise, coordinate, and collate media monitoring and audience measurement data from various company platforms. Select appropriate research methodologies and techniques to meet defined business objectives, then develop and assist in programming data collection and management systems. Design qualitative and quantitative collation strategies, research questionnaires, and moderator guides for implementation. Work closely with clients and vendors to ensure successful project execution, interpret collected data, author reports, and make business-oriented recommendations. Requires 3–5 years in consumer market research, proficiency in Excel, PowerPoint, and SPSS/SAS, and a bachelor's degree in business, mathematics, or sciences.
Required Qualifications
- A minimum of 3 to 5 years within the consumer market research and analytics industry
- 1 to 3 years of industry/sector experience
- Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
- Exceptional written and oral communication abilities
- Strong analytic skills with experience in statistical modeling and analysis
- Proficient with Excel, PowerPoint, and SPSS/SAS
- Bachelors or advanced degree in business, mathematics, or the sciences
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