Data Analytics Expert
Hybrid · Warsaw, Mazovia, Poland
Job Summary
Lead internal marketing analytics for the organization by design, implement, and manage the global marketing analytics framework across digital channels and offline-to-online integrations. Define KPIs, attribution models, and reporting standards; govern data quality across CRM, marketing automation, analytics, and BI systems; build dashboards and automated reporting; translate performance data into actionable optimization across campaigns; develop segmentation and propensity models; establish tagging, tracking, and data integration for full-funnel measurement; conduct ad-hoc analyses for planning, ROI evaluation; collaborate with IT, sales operations, and finance to ensure compliance and alignment; support experimentation with test design and methodologies. Requires strong marketing analytics expertise, experience in B2B analytics, proficiency with GA4/Tag Manager, CRM (Dynamics), marketing automation (ClickDimensions), BI tools (Power BI/Tableau/Looker), advanced SQL, and ability to link data to revenue;Hybrid work model in Warsaw.
Required Qualifications
- Proven expertise in marketing analytics, including digital channel measurement, attribution, media mix modeling, and multi-touch analysis
- Experience in B2B marketing analytics, ideally within a complex or international organization
- Strong proficiency with GA4, Google Tag Manager, CRM platforms (preferably Microsoft Dynamics), marketing automation tools (preferably ClickDimensions), and BI tools such as Power BI, Tableau, or Looker
- Advanced SQL skills and experience working with large datasets and cloud data warehouses (e.g., BigQuery)
- Ability to connect marketing performance data to commercial outcomes (pipeline, revenue)
- Strong communication skills, with the ability to simplify complex data for non-technical internal stakeholders
- Experience in data governance and privacy compliance (GDPR, CCPA)
- Excellent project management skills and the ability to manage multiple initiatives simultaneously
- Fluent English (C1 or higher)
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