Data Analyst - Marketing
HybridKrakow, Łódź Voivodeship, Republic of Poland
Job Summary
Monitor, analyze, and report on website traffic, user journeys, conversion funnels, and digital marketing campaign performance. Design and maintain automated dashboards in Looker Studio or Tableau to visualize key performance indicators. Write complex SQL queries to extract, clean, and blend data from various marketing sources. Act as the internal subject matter expert for Google Analytics 4, ensuring accurate event tracking and data integrity. Cross-reference web data with business outcomes to identify trends and growth opportunities for SEO, SEM, and paid media teams. Analyze results of website experiments to provide statistical recommendations for conversion rate optimization. This role requires advanced GA4 expertise, proficiency in SQL and data visualization tools, and a strong grasp of digital marketing concepts. The position is based in Poland with flexible working hours and a hybrid schedule.
Required Qualifications
- Advanced, hands-on understanding of GA4 architecture, BigQuery exports, and the nuances of modern web data collection
- Proven proficiency in building robust reports using Looker Studio or Tableau
- Strong proficiency in SQL (joins, CTEs, window functions) for querying relational databases and data warehouses
- Excellent critical thinking skills with a strong grasp of digital marketing concepts (CAC, LTV, ROAS, attribution modeling)
- Ability to translate complex technical findings into clear, jargon-free recommendations for non-technical marketing teams
Desired Qualifications
- Experience working with e-commerce data architecture and platforms, including familiarity with tracking dynamic cart events and purchase funnels
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