Data Analyst Intern – Advertising Optimization

Monitor day-to-day performance of Dynamic Creative Optimization campaigns, ensuring they meet or exceed target KPIs. Manage budget pacing, spending boosts, and depletion to maximize efficiency. Perform optimization across sites, devices, creatives, bids, and audience segments. Set up, monitor, and evaluate advertiser-specific A/B tests from hypothesis through analysis. Create regular reports for clients and internal stakeholders detailing performance trends and recommendations. Analyze campaign performance to prepare insights and presentations for internal meetings, identifying issues and recommending actionable improvements. Available approximately three days per week during the internship.