Data Analyst - Digital Marketing
HybridEdmonton, Alberta, Canada
Job Summary
Plan and manage paid search campaigns across Google Ads and Microsoft Advertising to increase traffic and drive conversions. Analyze campaign performance data, financial results, and key performance indicators to uncover actionable tactics for optimizing bids, budgets, and targeting. Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness and profitability. Support creative work by writing advertising copy, crafting brand messaging, and coordinating assets within platforms. Collaborate with cross-functional Legal, Product, and Development teams to execute projects while researching industry developments to identify new approaches.
Required Qualifications
- Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program
- Experience analyzing large datasets to identify trends, patterns, and actionable insights
- Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis
- Excellent time management skills and the ability to balance multiple projects
- Experience using AI tools to support analysis, reporting, writing, research, and productivity
- Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging
- Sound judgement and strong data-driven decision-making ability
- Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations
- Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies
- A collaborative working style and the ability to contribute effectively across team projects
- Full-time, permanent position working 37.5 hours per week
- Option to work hybrid from our Edmonton, Alberta office
Desired Qualifications
- Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs
- Proficiency with Power BI for data visualization and business intelligence
- Experience with Adobe Creative Cloud, Figma, Canva, or other digital creative tools
- Experience with Google Analytics, or other marketing analytics tools
- Ability to learn Content Management System tools to update website content
- Experience with Python, VBA, R, Task Scheduler, or related analytical and automation tools
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