Data Analyst Business Banking
HybridMadrid, Madrid, Spain
Job Summary
Design and execute data-driven campaigns for business banking customers across digital channels, including email and outbound triggers. Build target groups and customer segments based on behavior and lifecycle needs to drive acquisition and cross-sell performance. Analyze campaign performance metrics such as conversion, CTR, and ROI to identify optimization levers and improve funnel evolution. Prepare campaign datasets and automate recurring processes using SQL and SAS within a Big Data environment. Develop Power BI dashboards to monitor results and provide actionable insights to marketing and sales teams. Support test-and-learn frameworks and collaborate with digital marketers to translate commercial questions into data use cases.
Required Qualifications
- Strong interest in marketing, campaigns, and digital sales
- Ability to link data analysis to commercial impact and conversion
- Analytical & technical skills. SQL (SAS) – able to build campaign selections
- Experience with large datasets / segmentation / targeting
- Ability to analyze campaign results and identify improvement actions
- Familiarity with KPIs such as conversion, funnel drop-offs, engagement metrics
- Ability to translate data into clear business recommendations
- Strong collaboration with non-technical stakeholders
- Good knowledge of English and Spanish
Desired Qualifications
- Experience with campaign tools / CRM / marketing automation platforms
- Experience with A/B testing and experimentation frameworks
- Knowledge of SAS / Power BI
- Banking, e-commerce, or marketing analytics experience
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