Data Analyst
RemoteUnited States
United StatesRemoteFull TimeAssociates DegreeSmall
Full TimeAssociates DegreeSmall
Job Summary
Execute paid search programs by analyzing campaign performance, optimizing engagement and efficiency, and conducting keyword research and competitive analysis. Build and maintain reporting templates for leadership reviews while driving new customer acquisition and retention through ad copy optimization and creative testing. Establish bidding strategies, influence ad tech for proper data capture, and manage vendor payment processes including Prisma. Collaborate with internal stakeholders and external partners to align search solutions with business goals.
Required Qualifications
- Fresh out of College or 1-2 years experience
- Expert knowledge of paid search performance optimization levers
- In-depth knowledge of how to analyze paid search to efficiently drive new customer acquisition, and retention/growth (upsell) of existing customers
- Working knowledge of analysis tools
- Strong background in direct response paid search campaigns
- Must be able to analyze campaign performance
- Must be able to align paid search solutions
- Must be able to execute campaign optimizations
- Must be able to forge a deep understanding of the campaigns daily performance
- Must be able to execute campaign performance levers in order to increase the value of the paid search program relative to ARSENAULT business goals
- Must be able to conduct keyword research
- Must be able to conduct competitive analysis
- Must be able to help establish bidding strategies
- Must be able to inform ad copy development
- Must be able to influence ad tech for proper data capture
- Must be able to manage finance and accounting as it relates to campaign pacing and vendor payment processes
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