D2C Ecommerce Manager
Hybrid · Kansas City, Missouri, United States
Job Summary
D2C Ecommerce Manager for Russell Stover Chocolates with hybrid onsite work in Kansas City, MO. Own the strategic roadmap and day-to-day operations of the Russellstover.com D2C site, including Magento platform management, conversion optimization, and profitability. Lead site performance through SEO/SEM, email marketing, loyalty programs, and social advertising; conduct A/B tests and analyze KPIs to drive revenue and AOV. Manage P&L and product forecasting, coordinate with IT and agencies on technical initiatives, ensure legal/compliance standards, and develop one direct report (Ecommerce Specialist). Hybrid role requiring 3 days on-site in Kansas City; relocation within the continental U.S. considered for qualified candidates. Responsibilities also include collaborating cross-functionally, optimizing the consumer journey, and contributing to the promotional calendar to grow revenue.
Required Qualifications
- Bachelor's degree in a related area
- up to 5 years related experience
- managed a D2C ecommerce business with roadmap strategy & execution
- at least 2 years supervisory experience
- experience with promotional activity strategy for D2C, proficiency in SEO, Google SEM, Google Analytics, and related email platforms (Listrak, Klaviyo, Mailchimp, or similar) – CRM a plus
- ability to analyze complex problems or data sets to provide strategic roadmaps
- A/B testing, UX/UI experience
- strong financial acumen with P&L ownership & forecast experience
- high level of professionalism, get-it-done mentality
- cross-functional collaboration and effective communication in English
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