CVM/ Lifecycle Marketing Lead (US b2c subscription SaaS only)
$48,000–$84,000 year
RemoteUnited States
Job Summary
CVM/Lifecycle Marketing Lead for US b2c subscription SaaS. Own end-to-end lifecycle programs across email, SMS, and web push to improve funnel conversion (Reg→Purchase) and activation within the first 7 days, drive retention and rebill improvements, and build reactivation and add-on monetization flows. Lead CRM-driven omnichannel initiatives, including migration off current ESP to Maestra or alternatives, stand up SMS as a channel with TCPA/A2P 10DLC compliance, and orchestrate cross-channel flows (email → SMS → push). Measure incremental revenue with holdouts, define LTV-driven strategies, and collaborate directly with leadership (CMO/CEO). Requires 3+ years of US CVM/lifecycle experience on the US market, 5+ years total CRM/CVM experience, hands-on Omnichannel platform experience, and SQL ability; English and Russian required. Nice-to-have: experience in job search or HR-tech-related verticals; experience with iMessage/RCS and migrating domains.
Required Qualifications
- 3+ years operating CVM/lifecycle programs on the US market specifically (US b2c subscription)
- 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end
- Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant
- Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance)
- Real, hands-on experience launching web push and measuring its lift
- SQL proficient to pull segments and validate data
- Subscription-business orientation (LTV/payer, payback, retention curves, cohorts)
- Track record of measurable incremental revenue from CRM with holdout validation
- Bias toward action; ability to ship faster in a small team
- English and Russian
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