Customer Value Associate Manager / Lifecycle & CRM
HybridCasablanca, Casablanca-Settat, Morocco
Casablanca, Casablanca-Settat, MoroccoHybridFull TimeEntry Level
Full TimeEntry Level
Job Summary
Own the end-to-end user lifecycle by designing segmentation frameworks, building automated triggered journeys, and executing omnichannel CRM campaigns. Drive retention, reactivation, and revenue uplift through personalized engagement strategies while optimizing promotion efficiency and ROI. Analyze user behavior, conversion funnels, and cohort data to identify growth opportunities and translate insights into actionable commercial strategies. Balance customer experience, compliance, and sustainable user growth to maximize Customer Lifetime Value and cross-sell between product verticals.
Required Qualifications
- 5/7 years in CRM, LifeCycle, Retention, or Customer Value Roles
- Experience Managing high-frequency users, lifecycle management and revenue optimization
- Strong ability to Analyze Customer Data, Translate insights into actions, Track performance and KPIs
- Experience with CRM Platforms, Marketing Automation Tools, Data Analysis
- Solid experience of Segmentations, Automations, Funnel Analysis, Campaign Performance Metrics
- Agility and Execution Speed
- Strategic Thinking with hands-on delivery
- Strong commercial mindset (focus on revenue & value generation)
- Ownership mentality (end-to-end accountability)
- Stakeholder management and team collaboration
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