Customer Strategy Manager

Lead the go-to-market strategy for the Tasty Bite brand, guiding initiatives from early strategic development through final execution across distribution, merchandising, pricing, and promotions. Serve as an internal co-pilot to identify and activate new growth opportunities, with a particular focus on the club and the natural and specialty channels. Act as the primary liaison between sales and marketing, ensuring customer strategies, brand plans, and commercial priorities are aligned and translated into actionable, customer-ready programs. Develop customized, insight-driven solutions including channel-specific items, displays, selling stories, and sales materials that elevate our presence with key customers and drive incremental growth. Represent the brand externally by leading major trade shows, supporting customer meetings, and delivering compelling, insight-based narratives that position Tasty Bite as a category thought leader. Translate data into strategy, leveraging syndicated data, shopper insights, and customer performance metrics to diagnose opportunities, shape recommendations, and drive cross-functional action. Support customer planning and annual commercial cycles, contributing customer-specific insights, portfolio recommendations, and strategic inputs that strengthen joint business plans and long-range brand strategies. Maintain and enhance sales enablement tools and systems, ensuring the field has timely, accurate, and actionable resources to win with customers. Facilitate cross-functional alignment to ensure seamless execution of customer initiatives and consistent communication across teams. Provide customer-driven demand signals to support forecasting, innovation planning, and supply chain coordination, ensuring customer needs are reflected in operational decisions. Contribute to innovation and portfolio strategy by bringing forward customer and channel insights that inform new product development, renovation priorities, and long-term brand growth. Lead post-promotion and post-initiative analysis to evaluate performance, assess ROI, and apply learnings to future planning and execution. Create, lead, or support special projects that advance our brands and unlock strategic opportunities.