Customer Relationship & Lifecycle Marketing Manager
$50,000–$50,000 year
HybridOro Valley, Arizona, United States
Job Summary
Develop and execute Western National Parks' CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, and B2B segments to increase customer acquisition, retention, and lifetime value. Design, build, and optimize automated marketing workflows and customer journeys using behavioral data to personalize communications across email, SMS, and emerging channels. Manage organization-wide CRM governance, including database standards, segmentation, and compliance with privacy regulations, while coordinating cross-departmental communications to ensure brand consistency. Measure campaign performance through dashboards, attribution, and cohort analysis, translating insights into actionable recommendations for stakeholders. Partner with the e-commerce team to optimize the Shopify website, manage product catalogs, and improve conversion rates.
Required Qualifications
- Bachelor's degree from an accredited college or university in Marketing, IT, Data Analytics, or a closely related field preferred or, equivalent combination of education and experience required
- Five or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or digital marketing
- Demonstrated experience developing lifecycle marketing strategies that improve customer engagement and revenue
- Experience creating customer journeys, automated workflows, and personalize communications
- Experience managing CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar
- Experience analyzing customer behavior, segmentation, campaign performance, and lifecycle metrics
- Experience with Shopify, Google Analytics, and CRM integrations
- Valid REAL ID* driver's license
- Ability to pass Western National Park's independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, professional references as part of its hiring requirements
Desired Qualifications
- Experience supporting ecommerce, nonprofit fundraising, membership, travel, or retail organizations preferred
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