Customer Marketing Senior Specialist
On-siteBarcelona, Catalonia, Spain
Job Summary
Execute and scale PTC's global Customer Reference Program by identifying, recruiting, and nurturing customer advocates through events, advisory boards, and community activities. Coordinate reference interviews, case studies, and speaking opportunities while managing recruitment workflows from intake through activation. Create sales-ready advocacy assets, including slides and story snapshots, and repurpose customer proof points into social content and event promotions. Maintain reference databases and track pipeline health to support GTM teams and GEO reporting needs. Participate in occasional evening calls to support North American customer interviews.
Required Qualifications
- 3–5 years of experience in Customer Marketing, Marketing, Customer Advocacy, Community Management, Customer Success, Event Marketing, or a related field
- Experience managing multiple projects, deadlines, and stakeholder groups across cross-functional teams
- Strong written and verbal communication skills
- Ability to build trusted relationships with customers and internal stakeholders
- Confident facilitating conversations with customer advocates, executives, and cross-functional teams
- Comfortable managing multiple priorities independently while coordinating across global teams
- Passion for customer experience and customer advocacy
- Strong attention to detail and commitment to delivering exceptional customer interactions
- Ability to identify and cultivate customer success stories
- Thrives in a fast-paced, evolving environment
- Demonstrates initiative, creativity, and a willingness to learn
- Collaborative, proactive, and solution-oriented mindset
- Bachelor's degree in Marketing, Communications, Business, Journalism, Public Relations, or a related discipline
- Ability to accommodate occasional evening meetings to support customer interviews and reference activities with North American customers
- Fluency in English
Desired Qualifications
- Experience working in a B2B technology, software, SaaS, manufacturing, industrial, or engineering-focused environment
- Experience supporting customer-facing programs, communications, or events
- Experience with customer reference, advocacy, or community programs
- Experience supporting customer interviews, case studies, or customer storytelling initiatives
- Familiarity with CRM, marketing automation, event management, or advocacy platforms
- Experience working within a global organization and collaborating across regions
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