Customer Marketing Manager, Strategic Accounts Off-Premise & National Accounts on Premise
RemoteUnited States
Job Summary
Develop and execute insight-driven programs and activations for critical on-premise and off-premise accounts, aligning with brand strategies to drive consumer engagement and high ROI. Identify custom promotional materials and present customized sales tools to chain sales teams and distributors, serving as the subject matter expert on Palm Bay brands. Partner with Business Intelligence to optimize program effectiveness through data analysis and measure spend efficiency to inform future launches. Assist in planning logistics for wine tastings and events while acting as the liaison between Brand Marketing and sales teams. Requires 5+ years in beverage alcohol sales or commercial marketing, with up to 25% travel.
Required Qualifications
- Bachelor's Degree
- 5+ years of experience in sales or commercial marketing
- Beverage Alcohol experience including understanding of the on and off-premise channels and their unique dynamics
- Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
- Experience with syndicated data analysis
- Adept at managing multiple priorities and projects in a fast-paced environment
- Enjoys working collaboratively, yet comfortable operating in ambiguity
- Creative, strategic thinker with ability to translate data into actionable insights
- Skilled presenter
- Self-motivated with a sense of urgency
- Anticipated travel up to 25%
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