Customer Marketing Manager, Singapore
On-siteSingapore, Singapore
Job Summary
Develop and execute integrated activation strategies aligning brand objectives with customer priorities across Retail and On-Premise channels in Singapore. Translate brand strategy into market-leading plans, leveraging insights to design differentiated programs that enhance consumer experience and drive category growth. Manage activation budgets, trade investments, and program P&Ls to ensure efficient resource allocation and optimal return on investment. Monitor performance using data and ROI analysis to optimize future investments while identifying risks and opportunities through ongoing tracking. Build strong partnerships with Regional Marketing, Sales, key customers, and agencies to lead JBP and annual planning processes, ensuring flawless execution within governance and compliance requirements.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years in trade marketing, shopper marketing, or customer marketing roles within FMCG or beverage sectors
- Proven experience developing and executing activation plans and managing trade budgets
- Strong analytical skills and comfort with shopper data and insights
- Excellent planning and project management skills
- Ability to influence and build relationships with multiple stakeholders
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