Customer Marketing Manager
On-siteLeeds, England, United Kingdom
Job Summary
Develop and execute customer marketing and communication strategies that keep customers engaged throughout their journey. Build and grow a community of customer advocates by encouraging reviews across platforms such as G2, Google, and other industry-leading review sites. Design and deliver creative campaigns that increase customer engagement, advocacy, and brand awareness. Identify compelling customer success stories and collaborate with internal teams to create case studies, testimonials, and reference opportunities. Plan and deliver customer-focused events, webinars, and community initiatives that strengthen relationships and celebrate customer success. Manage sponsorship opportunities across customer and industry events to maximize brand visibility and engagement. Partner closely with Customer Success, Sales, Product, and Marketing teams to ensure a consistent and engaging customer experience. Measure programme performance, monitor customer sentiment, and continuously optimize campaigns using data and insights.
Required Qualifications
- 3 - 5+ years of experience in customer marketing, customer advocacy, or a related B2B marketing role
- proven ability to manage customer programs and communications
- Strong project management skills
- excellent communication skills
- Experience with marketing and CRM tools like HubSpot, Salesforce, and G2
- track record of executing B2B email marketing campaigns
- Highly organized
- detail-oriented
- data-driven mindset
- analytical skills
- Collaborative
- adaptable self-starter
- high degree of initiative
- willingness to work with global stakeholders
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