Customer Marketing Manager
$131,984–$164,980 year
Hybrid · New York City, New York, United States or San Francisco, California, United States
Job Summary
Strategic and creative Customer Marketing Manager role focused on designing scalable programs that drive acquisition, retention, and expansion. Build and maintain a robust customer reference program, develop customer content (case studies, videos, panels, testimonials), manage logo rights for marketing assets, and lead speaker content for events, webinars, and conferences. Track campaign performance, collaborate with cross-functional teams (sales enablement, customer success), and serve as a trusted advisor on leveraging customer content across campaigns. Role requires 5+ years in customer marketing, strong storytelling/writing, and a data-driven approach to measuring program impact. Based in San Francisco with a hybrid in-office schedule (minimum three office days per week) and up to four weeks of remote work per year. Compensation range: USD $131,984 - $164,980, with potential equity depending on location and experience.
Required Qualifications
- 5+ years of experience in customer marketing (B2B preferred; finance or tech a plus)
- Proven ability to build trusted relationships with customers and cross-functional stakeholders
- Exceptional storytelling and writing skills across multiple formats and channels
- Strong organizational skills with the ability to manage multiple programs simultaneously
- Data-driven mindset with experience measuring engagement and program impact
- Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention
Desired Qualifications
- 5+ years of experience in customer marketing (B2B preferred; finance or tech a plus)
- Proven ability to build trusted relationships with customers and cross-functional stakeholders
- Exceptional storytelling and writing skills across multiple formats and channels
- Strong organizational skills with the ability to manage multiple programs simultaneously
- Data-driven mindset with experience measuring engagement and program impact
- Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention
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