Customer Marketing Manager
$130,000–$160,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Source and package customer stories across strategic accounts, including written case studies, quote libraries, and ROI one-pagers. Own the customer reference program end-to-end by identifying advocates, managing capacity, and partnering with Sales during enterprise late-stage deals. Build content for the Customer Advisory Board, including agenda and programming, while running customer-facing communications like newsletters and executive briefings. Partner with the Creative Producer on flagship story films, manage operator relationships, and own the customer presence at industry conferences. Maintain a library of 25+ case studies organized by vertical and stage, and collaborate with Customer Success to identify renewal-at-risk stories as advocacy moments. Operate in NYC full-time, reporting to the Director of Brand.
Required Qualifications
- 4–6+ years of progressive experience in customer marketing, content marketing, or product marketing within B2B SaaS
- Home services or trades experience
- Demonstrated track record of producing customer stories at volume, bringing 5–10 case studies, video stories, or operator-facing assets you've sourced and shipped
- Strong interviewing and writing skills
- Ability to draw the moment out of a customer who's never been written about and turn it into a deal-closing asset
- Comfortable owning a function from scratch: no playbook, no team, your call on what gets built first
- Fluency working across Sales, Customer Success, Product Marketing, and Brand
- Operator empathy
- A storyteller and a closer
- A builder who has resisted being slotted into a single discipline
- Customer-obsessed in the literal sense
- A thoughtful communicator and a strong writer
- Deeply collaborative
- Natural instinct for partnering with the Director of Brand, Sales, Customer Success, and PMM
- In-office, engaged, and eager to lead from the front at our NYC location full-time
Desired Qualifications
- Vertical SaaS or a category with an operator-heavy customer base
- Home services or trades experience
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.