Customer Marketing & Incentives Senior Leader
Remote · São Paulo, São Paulo, Brazil
Job Summary
Customer Marketing & Incentives Senior Leader responsible for defining and executing the customer segmentation strategy, end-to-end customer journeys, and differentiated value propositions to accelerate demand and loyalty across farmers and channel partners. Leads loyalty program design, sell-out campaigns, and management of digital projects within Customer Marketing; oversees channel incentive operations, internal controls, and incentive economics. Collaborates with commercial teams to capture field feedback, translate voice-of-customer insights into program improvements, and deliver measurable ROI. Requires strategic, data-driven leadership to orchestrate cross-functional initiatives, drive adoption, and influence senior stakeholders in international agribusiness environments.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Agribusiness, Economics, or related field (MBA or Master's strongly preferred)
- 10+ years of progressive experience in Customer Marketing, Trade Marketing, CRM, or Commercial Strategy
- at least 5 years in a leadership capacity
- Demonstrated success in leading customer experience, loyalty, and incentive programs at scale
- Strong background in B2B, B2B2C, or agribusiness environments
- Robust analytical mindset and financial acumen (budget management, ROI modeling, incentive program economics)
- Experience managing digital transformation initiatives and CRM/loyalty platforms (e.g., Salesforce, SAP, HubSpot, Emarsys)
- Outstanding communication, negotiation, and executive stakeholder management capabilities
- Advanced English proficiency (C1/C2) with ability to lead executive presentations; Spanish a plus
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