Customer Marketing Executive

Implement retention strategies for New Scientist and The I Paper subscribers by managing voluntary and involuntary churn initiatives, winback campaigns, and price rise communications. Serve as the voice of the customer to build relationships with service partners, oversee customer satisfaction through training and quality control, and optimize queries across phone, email, and self-service channels. Own the marketing plan for the New Scientist shop, including Shopify management and product sourcing, while driving targets to increase customer self-serve usage. Compile weekly and monthly analysis on campaign metrics and behavior to inform future retention activity, ensuring all communications align with brand identity and regulatory requirements.