Customer Marketing & Advocacy Manager
RemoteGermany or Barcelona, Catalonia, Spain
Job Summary
Build and run the customer reference program by identifying, recruiting, and nurturing referenceable customers to manage the pipeline for sales. Produce customer proof end-to-end, including case studies, success stories, and quotes from interviews to published assets for web and campaigns. Own review-site presence by driving systematic generation and management on platforms like G2 and Gartner Peer Insights. Recruit customer speakers for webinars, events, and press opportunities while partnering with Customer Success and Sales to coordinate advocacy asks. Measure and report on reference coverage and pipeline influence, feeding customer evidence to campaigns, website, and executive presentations. This hands-on individual contributor role works at the intersection of marketing, sales, and customer success, directly engaging CFOs and COOs at leading European enterprises.
Required Qualifications
- 4–7 years of experience in B2B software marketing
- at least 2 years in customer marketing, advocacy, or reference management
- A track record of getting case studies and references out of enterprise customers
- Exceptional stakeholder skills
- Strong interviewing and storytelling ability
- Structured program-building skills
- Fluent English
- Fluent German
Desired Qualifications
- additional European languages
- Familiarity with ERP-centric processes
- finance operations
- enterprise software for manufacturing/industrial companies
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