Customer Lifecycle Marketing Manager
On-siteThe City of Brighton and Hove, England, United Kingdom of Great Britain and Northern Ireland
Job Summary
Develop customer lifecycle and engagement strategies by planning journeys across onboarding, engagement, and retention phases. Create campaign briefs, messaging, and content requirements using segmentation, behavioral insight, and customer data to shape communications. Collaborate with CRM, automation, product, digital, and customer service teams to coordinate multi-channel campaign activity and delivery. Review campaign performance to identify opportunities for improvement while ensuring communications are clear, timely, and aligned to Consumer Duty expectations. Work across data, martech, and digital experience functions to turn insight into meaningful customer communications that support the lifelong financial journeys of policyholders and workplace members.
Required Qualifications
- Experience in CRM, customer engagement, lifecycle marketing or a similar marketing role
- A good understanding of customer lifecycle principles, segmentation and journey mapping
- Confidence using data and insight to shape campaigns and improve customer outcomes
- Experience planning multi-channel campaigns and working with delivery or automation teams
- Strong written communication skills, with the ability to develop clear messaging and briefs
- Comfortable managing multiple projects, deadlines and stakeholders
- Curious, logical and improvement-focused, with a practical approach to problem solving
Desired Qualifications
- Awareness of GDPR, Consumer Duty or regulated customer communications would be helpful
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