Customer Evidence Marketing Manager (US)
HybridSalt Lake City, Utah, United States
Job Summary
Evolve the customer evidence marketing strategic plan and build advocacy for products driving revenue. Create value stories and marketing assets to foster upsell opportunities and mitigate churn while navigating stakeholders across Senior Care and Acute & Payer business units. Drive the creation of evidence-based proof point assets, prioritize the customer story pipeline, and secure customer approvals for logo usage. Continuously evolve a database of multi-modal evidence assets, manage the assigned budget, and ensure availability across channels like Templafy, ShowPad, and social networks. Gather, analyze program data, and provide insights to optimize performance and reduce churn. Collaborate cross-functionally with Product Marketing, Demand, and Content teams to leverage assets in adoption campaigns. This program leader will guide existing teams to integrate evidence best practices and apply knowledge into practice, utilizing AI tools to enhance creativity and productivity.
Required Qualifications
- Passion for building trust, fostering relationships, and communicating effectively with customers
- Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills
- Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
- Strategic thinking skills
- Relationship-building abilities
- Flexibility
- Exceptional communication (written and verbal)
- Highly collaborative spirit
- Ability to work hybrid from our offices in Toronto or SLC
- Growth mindset
- Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice
- Experience evolving programs to deliver measurable business results
- Experience translating insights and data into consumer value and marketing strategy
- Detail-oriented with the ability to manage cross-functional projects from inception through execution
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