Customer Evidence Marketing Manager (Canada)
Remote
Job Summary
Develop evidence-based proof point marketing assets and manage a multi-modal customer evidence database through collaboration with Product Marketing, Demand, and Content teams. Prioritize customer story pipelines, capture value stories, and secure customer approvals for logo usage while handling objections. Continuously evolve foundational story slide assets and ensure availability across channels including Templafy, ShowPad, and social media. Analyze program data to provide insights, optimize KPIs, and drive recommendations that reduce churn and support revenue goals. Manage assigned budgets and influence stakeholders across Senior Care and Acute & Payer business units to institute advocacy best practices.
Required Qualifications
- Passion for building trust, fostering relationships, and communicating effectively with customers
- Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills
- Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
- Strategic thinking skills
- Relationship-building abilities
- Flexibility
- Exceptional communication (written and verbal)
- Highly collaborative spirit
- Ability to work hybrid from our offices in Toronto or SLC
- Growth mindset
- Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice
- Experience evolving programs to deliver measurable business results
- Experience translating insights and data into consumer value and marketing strategy
- Detail-oriented with the ability to manage cross-functional projects from inception through execution
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