Customer Data & Identity Specialist
HybridMontréal, Quebec, Canada
Job Summary
Define and maintain the unified customer profile and data model within the CDP/CRM ecosystem, owning schema, properties, and event structures. Ensure data quality by diagnosing discrepancies between source systems and the CDP, while managing identity resolution rules to merge customer identifiers across channels. Partner with Digital Analytics, Martech, and Enterprise Architects to standardize web behavior data collection and ensure proper ingestion of web, CRM, and offline data. Design scoring algorithms and orchestrate segment distribution for personalization and activation channels, supporting compliance and data governance. Requires 4 years of CDP experience, strong SQL skills, and bilingual proficiency; reports to the Digital Analytics Manager in a hybrid role in Montreal.
Required Qualifications
- 4 years of experience working with a Customer Data Platform (CDP), CRM data infrastructure, or marketing data operations
- Strong technical understanding of database architecture and pipelines, identity resolution, data modeling concepts, and event tracking standards (GA4, GTM, etc.)
- Ability to diagnose data quality issues and work with technical teams to resolve them
- Good understanding of SQL for data validation and auditing
- Ability to translate complex data flows into business context for marketing stakeholders
- Hands-on experience implementing an enterprise level CDP
- Familiarity with Canada & Quebec privacy regulations
- Excellent communication skills to translate data mechanics into business context
- Bilingual written and spoken
Desired Qualifications
- When qualifications are equal, preference will be given to bilingual candidates
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.