Customer Data Analyst
$58,100–$107,900 year
Hybrid · Ann Arbor, Michigan, United States or Frisco, Texas, United States
Job Summary
Own the end-to-end delivery of audience segmentation requests from Demand Generation teams, managing intake through Workfront, scoping requirements, building segments in Treasure Data CDP, and activating to downstream channels (Eloqua, DV360, SFTP). Build and QA audience segments with correct consent and suppression rules, maintain documentation of segment definitions and QA outcomes, and collaborate with Demand Generation teams on requirements and timelines. Leverage Treasure Data CDP, AI-assisted audience generation, and activation across acquisition, retention, cross-sell, and win-back use cases, ensuring data quality and compliance.
Required Qualifications
- 3+ years in a marketing operations, marketing tech, or data-adjacent role, with hands-on experience building audiences or segments in a CDP, CRM, or marketing automation platform
- Practical understanding of B2B segmentation — including consent management, suppression logic, and activation channels — and the ability to translate campaign briefs into technically sound audience specifications
- Preferred Direct experience with Treasure Data, Eloqua, or Salesforce; intermediate SQL for data validation and audience investigation
- Familiarity with intent data, firmographic enrichment, or technology intelligence providers; understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context
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