Customer Advocacy Manager
$85,000–$100,000 year
RemoteCalifornia, United States or Arizona, United States
Job Summary
Design and launch a named professor advocate program to identify, engage, and activate customer champions across referrals, case studies, and social content. Own the end-to-end case study pipeline, from identification and outreach to production and distribution, while driving review generation and online reputation initiatives. Build a structured referral program that converts professor goodwill into warm introductions and package customer outcomes into assets that speed up sales cycles. Activate advocates on LinkedIn and other channels, co-create content, and manage ongoing communication through newsletters and spotlights. Partner with cross-functional stakeholders to drive customer engagement, gather insights for product strategy, and improve satisfaction and retention. Report monthly on commercial outcomes including advocate count, referral volume, and influenced closed-won revenue.
Required Qualifications
- 4+ years of experience in customer marketing, customer advocacy, or community programs in a B2B SaaS environment
- Demonstrated track record of building advocacy programs that produced measurable commercial outcomes (pipeline, referrals, case studies)
- Exceptional relationship-building skills
- Strong storytelling instincts
- High ownership and comfortable with sales-adjacent metrics
- Analytical mindset with ability to track performance and derive actionable insights
- Highly organized with the ability to manage a large portfolio of relationships and concurrent projects
- Applicants must be authorized to work for any employer in the U.S without the need for sponsorship
- Currently we are only able to hire from these states: AL, AR, AZ, CA, CO, CT, FL, GA, HI, IA, IL, IN, KY, MA, MD, MI, NJ, NC, NY, OH, PA, RI, SC, TX, VA, WA, WI
Desired Qualifications
- Experience in edtech or selling to academic institutions
- Familiarity with advocacy platforms (e.g., Orca, Influitive, ReferenceEdge)
- Experience with LinkedIn content strategy and thought leadership programs
- Background in community management or event production
- Experience leveraging AI tools as a force multiplier
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