CRO Specialist
On-siteSioux Falls, South Dakota, United States
Job Summary
Analyze data to identify opportunities for improving user experience and conversion rates across Silencer Central and BANISH Suppressor websites. Develop and execute A/B and multivariate tests to optimize landing pages, product pages, and checkout processes. Utilize analytics tools like Google Analytics and Hotjar to monitor KPIs including bounce rate, average order value, and cart abandonment. Map out the customer journey to identify friction points and conduct user testing, surveys, and heatmap analysis to gather actionable insights. Work closely with ecommerce, content, and marketing teams to align optimization strategies with business objectives while keeping an eye on industry trends and competitor websites. Provide regular performance reports with recommendations to drive measurable growth.
Required Qualifications
- Bachelor's degree in marketing, advertising, business, communications, or related field
- 2-4 years proven experience as a CRO Specialist, Digital Marketing Analyst, or similar role in digital marketing
- Strong understanding of conversion rate optimization best practices, tools, and methodologies
- Experience with A/B testing, multivariate testing, and other optimization techniques
- Proficiency with Google Analytics, heatmap tools (e.g., Hotjar), and other data-driven optimization tools
- Excellent attention to detail
- Excellent interpersonal, written, and oral communication skills
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Ability to work independently to achieve goals and targets
- Ability to organize and prioritize work
- Ability to work in a team environment to achieve team, departmental, and corporate goals
- Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action
- Regularly required to talk or hear
- Frequently required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms
- Occasionally required to sit, climb, balance, stoop, kneel, crouch, or crawl
- Must frequently lift and move up to 20 pounds and occasionally lift and move up to 50 pounds
- Close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
Desired Qualifications
- Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry
- Experience with e-commerce and CMS platforms (e.g., Wordpress, Shopify, Magento)
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