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INGPosted 3 weeks ago

CRO Expert Business Banking

HybridMadrid, Madrid, Spain

Full TimeSenior LevelEnterprise

Job Summary

Orchestrate digital sales growth by building a bold CRO roadmap that transforms data into actionable experiments across onboarding, financing, and payment solutions. Execute high-impact A/B and multivariate tests using Adobe Target to identify funnel drop-offs and steer optimizations from the first click to the final sale. Deepen analytics proficiency with Adobe Analytics to track full-funnel performance, own CRO KPIs, and enhance landing pages through UX, content, and SEO improvements. Collaborate daily with Sales, Marketing, and Product teams to share best practices, refine team standards, and drive acquisition efficiency. Drive conversion acceleration for Self-employed and Micro companies in Spain within the Digital Sales B2B team.

Required Qualifications

  • 5+ years of experience in CRO, digital marketing, analytics or e-commerce
  • Expertise in Adobe Analytics, Adobe Target and structured experimentation
  • Strong grasp of UX, digital behaviour and SEO fundamentals
  • Master's degree or equivalent experience
  • Fluency in Spanish and English

Desired Qualifications

  • B2B expertise / background is preferred, but not a must

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