CRO Designer - Retention & LTV
RemoteUnited Kingdom
Job Summary
Design clean, intuitive dashboard UI that supports patient engagement and reduces friction across the treatment journey. Produce wireframes, prototypes, and visual assets using Figma or equivalent tools while ensuring alignment with brand identity and accessibility standards. Hypothesise, plan, implement, and analyse A/B and multivariate tests via platforms such as VWO, Optimizely, or Convert to improve patient activation and lifetime value. Use PostHog, GA4, and Hotjar to analyse user behaviour, identify drop-off points, and produce clear reporting on test results and design performance. Collaborate with the Head of Growth, clinical teams, and developers to bring designs to life, gather patient feedback, and champion a culture of experimentation and data-led design across the business.
Required Qualifications
- background in product or UX design
- A/B testing
- user experience research
- strong eye for how design decisions translate into measurable retention outcomes
- evidence of UX changes you've driven and the impact they had
- comfortable translating behavioural data and patient feedback into design decisions
- confident presenting findings to stakeholders
- skilled at working cross-functionally to keep teams aligned and moving in the same direction
- Design clean, intuitive dashboard UI that supports patient engagement and reduces friction across the treatment journey
- Produce wireframes, prototypes, and visual assets using Figma or equivalent tools
- Ensure all work aligns with Releaf's brand identity, tone, and accessibility standards
- Collaborate with the Head of Growth, clinical teams, and developers to bring designs to life
- Hypothesise, plan, implement, and analyse A/B and multivariate tests via platforms such as VWO, Optimizely, or Convert
- Build variants using software, low-code editors, or basic HTML/CSS where needed
- Create clear hypotheses, test plans, and measurable success criteria
- Conduct thorough pre-launch and post-launch QA to ensure stability and data accuracy
- Test the full patient dashboard experience end-to-end
- Use PostHog, GA4, Hotjar/Clarity, or similar tools to analyse user behaviour and identify drop-off points across the patient dashboard
- Conduct funnel and cohort analysis to surface actionable insights that inform new designs
- Produce clear, regular reporting on test results, retention metrics, and design performance for stakeholders across the business
- Identify early indicators of patient disengagement and feed these into the design roadmap
- Work closely with Growth, Clinical, Marketing, and Product teams to ensure dashboard changes are well communicated and coordinated across the business
- Gather and incorporate patient feedback - alongside internal insight - into the design and testing process
- Champion a culture of experimentation and data-led design across the teams you work with
- happy to roll their sleeves up
- can take ownership of this role
Desired Qualifications
- Ideally from a fast-paced digital health or fintech environment
- Experience in a regulated industry is a plus
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