CRO & Data-Rails Lead
$120,000–$135,000 year
RemoteUnited States or Denver, Colorado, United States
Job Summary
Own the intake and funnel conversion system across landing pages, eligibility flows, and checkout paths to turn raw data into trusted signals for weekly spend decisions. Define and maintain the event taxonomy for acquisition, intake steps, and purchase states, partnering with engineering to reconcile data across Mixpanel, GA4, Segment, BigQuery, and Northbeam. Translate business questions into CRO hypotheses and test plans, designing improvements that reduce friction while preserving clinical and legal requirements. Establish a weekly funnel truth readout detailing conversion rates, drop-offs, and broken signal to guide product, engineering, and leadership on scaling or fixing campaigns. Build a durable CRO operating system that moves intake ownership from temporary coverage into a scalable function, ensuring acquisition decisions are driven by verified funnel performance rather than platform confidence alone.
Required Qualifications
- Experience in CRO, growth product, funnel analytics, experimentation, or conversion optimization in ecommerce, telehealth, healthcare, fintech, subscription, or another regulated/high-consideration category
- Strong understanding of event taxonomy, funnel analytics, tracking validation, experiment design, conversion readouts, and source-of-truth reporting
- Ability to work with designers, engineers, data owners, marketers, clinical/legal stakeholders, agencies, and executives
- Comfort diagnosing messy funnels where tracking, UX, eligibility, offer, channel quality, and operational reality all interact
- Ability to write clear requirements for product and engineering while also understanding why those requirements matter commercially
- Familiarity with tools such as Mixpanel, GA4, Segment, BigQuery, Northbeam, Google Tag Manager, or similar systems
- Strong business judgment: you can recommend what to change this week without pretending the data is cleaner than it is
Desired Qualifications
- You can turn a vague funnel problem into a specific event, test, requirement, or design decision
- You understand that CRO is not just landing-page polish; it is the operating bridge between spend, customer intent, product flow, and booked revenue
- You care about signal integrity as much as conversion lift
- You can distinguish real conversion improvement from measurement noise
- You can help the growth team decide whether to scale, hold, fix tracking, or fix the funnel first
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