CRM Subscriptions Executive
On-siteLondon, England, United Kingdom
Job Summary
Map personalised customer journeys across email, website, and app channels through Braze to enhance reader engagement and drive subscription retention. Own the CRM calendar to align with product launches, promotions, and major news events. Utilise customer data to segment audiences based on content consumption, paywall interactions, and subscription tiers. Tailor messaging and offers according to reader preferences and lifecycle stages, then implement multi-channel automated flows for onboarding, upgrades, and win-back campaigns. Conduct A/B tests to optimise personalisation strategies and messaging. Collaborate with Marketing, Commercial, Product, SEO, Tech, and Data teams to align initiatives with broader business goals.
Required Qualifications
- Knowledge of Braze (or equivalent enterprise CRM system) across campaign programming, conditional logic, A/B optimisation, data management, and identifying subscriber-level insights
- Strong grasp of core subscription metrics (e.g., Churn, LTV, CAC, Trial Conversion Rate) and knowledge of how to use data to inform lifecycle design and drive habit-forming user behaviour (like daily reading or app adoption)
- High organisation skills, with meticulous attention to detail
- Ability in interpreting results and communicating insights effectively to stakeholders
- Comfortable with ambiguity and creating processes in complex environments to drive progress
- Results-driven marketer with proven quantitative and analytical skills
Desired Qualifications
- Previous experience working within a media, digital publishing, or newspaper environment, with a strong understanding of a subscription-first (B2C) business model is highly preferred
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