CRM Specialist, Retention

CRM Specialist, Retention to execute and support programs across upgrades, loyalty campaigns, coupons, and operational initiatives. Own day-to-day deliverables across multiple programs, manage workflows from brief through launch, and partner with channel managers to create campaigns and synthesize performance across channels. Assist in forecasting and modeling for program design, monitor performance, identify risks and optimization opportunities, and provide cross-functional reporting. Focus areas include Loyalty Programs (campaigns & coupons), Upgrade Programs, Operational Support (QA, legal copy review, product and offer setup), and Special Projects. Requires hands-on experience in marketing, lifecycle/CRM, eCommerce or DTC with 3-6 years in marketing, a Bachelor's degree, and familiarity with CRM/ESP platforms (Iterable, Braze, SFMC) as well as analytics tools (Amplitude, Sigma, Tableau, Looker). Strong project management, analytical, and communication skills are essential. Remote role across 16 US states; cross-functional collaboration with CRM, Product, Operations, Customer Experience, Creative, Finance, and Data/Analytics teams. Pays emphasis on driving revenue through member retention, upgrades, loyalty, and optimized experience.