CRM Specialist
On-siteZagreb, Zagreb, Croatia
Job Summary
Develop and implement a CRM strategy aligned with brand image and business goals while creating and managing email, SMS, WhatsApp, and Viber campaigns to drive engagement and conversion. Manage the loyalty app by planning promotions, push notifications, and reward programs, and segment customer databases to personalize communication based on user behavior. Analyze campaign performance metrics such as open rate, CTR, and retention to continuously optimize results, maintaining database quality and ensuring GDPR compliance. Collaborate with designers, copywriters, and IT teams to develop CRM content and technical solutions while researching trends to propose new opportunities.
Required Qualifications
- Minimum of 2 years of experience in CRM or email marketing
- Experience with CRM and automation tools (e.g., Mailchimp, Klaviyo, HubSpot, or similar)
- Knowledge of SMS and Viber marketing tools and experience with loyalty programs
- Strong analytical skills and understanding of the customer journey
- Excellent command of Croatian and English, along with strong writing and content editing skills
- Understanding of GDPR and best practices in customer data management
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