CRM Specialist - Platypus. Hype DC & SUBTYPE
$31,200,000–$41,600,000 year
On-siteCremorne, Victoria, Australia
Job Summary
Build and manage customer segments within the Customer Data Platform to support targeted email and SMS campaigns. Plan and execute weekly CRM activities aligned to promotions and product launches, while developing lifecycle journeys across the customer funnel including welcome, onboarding, and re-engagement. Manage campaign setup, testing, and deployment across channels, partnering with Marketing, eCommerce, and Buying teams to deliver product stories. Analyze performance against KPIs, own the A/B testing roadmap, and ensure compliance with privacy legislation. Stay current with emerging digital and AI trends to enhance customer engagement.
Required Qualifications
- 3+ years' experience in CRM, email marketing, digital marketing or a similar role
- Hands-on experience with CRM, ESP and marketing automation platforms
- Experience working with customer data and CDP platforms, including audience segmentation and personalisation
- Strong analytical skills, with experience using tools such as GA4 and Looker Studio
- Commercially minded, with a strong understanding of campaign performance and digital KPIs
- Proven ability to manage multiple campaign types across acquisition, retention and win-back
- Strong attention to detail and highly organised, with the ability to manage multiple priorities in a fast-paced environment
- A collaborative approach and ability to work effectively with cross-functional teams
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.