CRM Specialist - Platypus. Hype DC & SUBTYPE
$31,200,000–$41,600,000 year
On-siteCremorne, Victoria, Australia
Job Summary
Build and manage customer segments within the Customer Data Platform to support targeted email and SMS campaigns. Plan and execute weekly CRM activities aligned to promotions and product launches, while developing lifecycle journeys covering welcome, onboarding, abandoned cart, browse, and re-engagement scenarios. Manage campaign setup, testing, and deployment across channels, partnering with Marketing, eCommerce, Buying, and Planning teams to deliver product stories. Analyze performance against KPIs, own the A/B testing roadmap, and monitor loyalty metrics to drive engagement and retention. Ensure all activity complies with privacy legislation and data governance standards while staying current with emerging CRM and AI trends.
Required Qualifications
- 3+ years' experience in CRM, email marketing, digital marketing or a similar role
- Hands-on experience with CRM, ESP and marketing automation platforms
- Experience working with customer data and CDP platforms, including audience segmentation and personalisation
- Strong analytical skills, with experience using tools such as GA4 and Looker Studio
- Commercially minded, with a strong understanding of campaign performance and digital KPIs
- Proven ability to manage multiple campaign types across acquisition, retention and win-back
- Strong attention to detail and highly organised, with the ability to manage multiple priorities in a fast-paced environment
- A collaborative approach and ability to work effectively with cross-functional teams
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