CRM Specialist - Platypus. Hype DC & SUBTYPE
$31,200,000–$41,600,000 year
On-siteCremorne, Victoria, Australia
Job Summary
Build and manage customer segments within the Customer Data Platform to support targeted email and SMS campaigns. Plan and execute weekly CRM activities aligned to promotions, product launches, and commercial objectives while developing lifecycle journeys across the customer funnel. Partner with Marketing, eCommerce, Buying, and Planning teams to manage campaign setup, testing, and deployment, ensuring accurate delivery and on-time performance. Analyse campaign and customer performance to provide actionable insights for improving engagement and retention, owning the A/B testing roadmap to optimise content and messaging. Monitor loyalty performance against business KPIs, ensuring compliance with privacy legislation and data governance. Stay current with emerging CRM, digital, and AI trends to enhance the customer experience.
Required Qualifications
- 3+ years' experience in CRM, email marketing, digital marketing or a similar role
- Hands-on experience with CRM, ESP and marketing automation platforms
- Experience working with customer data and CDP platforms, including audience segmentation and personalisation
- Strong analytical skills, with experience using tools such as GA4 and Looker Studio
- Commercially minded, with a strong understanding of campaign performance and digital KPIs
- Proven ability to manage multiple campaign types across acquisition, retention and win-back
- Strong attention to detail and highly organised, with the ability to manage multiple priorities in a fast-paced environment
- A collaborative approach and ability to work effectively with cross-functional teams
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