CRM Specialist
$75,000–$85,000 year
HybridToronto, Ontario, Canada
Job Summary
Execute customer marketing campaigns across email, SMS, push notifications, and in-app messaging channels by defining objectives, writing copy, and configuring audience segmentation within marketing automation platforms. Build, QA, schedule, and deploy both one-time campaigns and automated lifecycle journeys covering onboarding, retention, and reactivation while coordinating assets and approvals with cross-functional stakeholders. Monitor performance metrics, support A/B testing initiatives, and provide optimization recommendations to improve engagement and conversion. Ensure all communications align with brand standards and regulatory compliance requirements.
Required Qualifications
- 1–2 years of experience in CRM, email marketing, lifecycle marketing, or digital marketing
- Hands-on experience building and deploying email campaigns
- Experience using a CRM or marketing automation platform
- Experience performing campaign QA with strong attention to detail
- Excellent organizational skills with the ability to manage multiple projects and deadlines
- Strong written communication skills and experience writing customer-facing marketing copy
Desired Qualifications
- Experience using Braze
- Experience executing SMS, push notification, and in-app messaging campaigns
- Familiarity with customer segmentation, personalization, A/B testing, and campaign reporting
- Experience interpreting campaign performance metrics and recommending optimization opportunities
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