CRM Specialist
$32,400–$37,200 year
HybridVilnius, Vilnius, Lithuania
Job Summary
Plan, build, test, and optimize automated omnichannel campaigns in Salesforce Marketing Cloud to improve conversion and strengthen customer experience. Use SQL and campaign data to identify opportunities, while applying knowledge of email and SMS automation to deliver reliable journeys. Partner with Marketing Managers, local CRM teams, and Product stakeholders to co-plan initiatives, solve technical challenges, and reduce reliance on ad-hoc activity. Monitor outcomes to recommend improvements that lower operational costs and increase CRM coverage across six markets. Communicate confidently in Lithuanian and English to facilitate collaboration across international teams.
Required Qualifications
- 2+ years of experience with Salesforce Marketing Cloud or another campaign management platform
- hands-on experience delivering multi-channel CRM campaigns
- experience delivering automated customer journeys
- Good SQL knowledge
- practical experience with email/SMS marketing automation
- knowledge of Excel
- basic HTML
- knowledge of email deliverability
- Communication and language skills in both Lithuanian and English
- ability to adapt language and style to suit diverse audiences
- ability to facilitate collaboration across international teams
- ability to ensure shared understanding and smooth delivery across markets
Desired Qualifications
- experience in financial services or fintech
- experience in e-commerce
- experience in FMCG or retail
- Salesforce Marketing Cloud certification
- project management skills
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