CRM Specialist
$75,000–$85,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Own and execute the Email and SMS strategy across Klaviyo and Attentive, including campaign planning, segmentation, personalization, testing, deployment, and optimization to drive engagement, retention, and revenue. Leverage customer data and CDP capabilities to develop actionable audience segments using behavior, transactional, and purchase history. Own CRM measurement, reporting, and testing with tools like Northbeam, GA4, and CDP data to evaluate performance and translate insights into actionable optimizations. Manage the Email and SMS content calendar and campaign execution, partnering with Creative, E-commerce, Buying, Merchandising, and Performance Marketing to support product launches and brand storytelling. Serve as the day-to-day owner of the CRM tech stack, managing integrations, deliverability, data quality, and platform improvements while collaborating across cross-functional teams.
Required Qualifications
- 3+ years of experience in CRM, Email/SMS, retention marketing, or related digital marketing roles
- preferably within DTC e-commerce, fashion, retail, or another consumer-focused business
- Strong hands-on experience with Klaviyo or a comparable Email marketing platform
- including campaign setup, segmentation, personalization, testing, reporting, and audience management
- Experience with Attentive or a comparable SMS platform
- with an understanding of SMS campaign execution, segmentation, testing, and performance measurement
- Experience working with a Customer Data Platform (CDP) and first-party customer data
- to create audiences, customer segments, and personalized CRM campaigns
- Strong analytical skills
- with experience using Northbeam or a comparable attribution platform, GA4, and CRM reporting tools
- to analyze performance, understand attribution, identify trends, and translate data into actionable recommendations
- Highly collaborative, organized, detail-oriented, and solutions-focused
- with strong communication skills
- and the ability to manage multiple priorities
- work effectively across teams
- receive feedback constructively
- and thrive in a fast-paced environment
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