CRM Specialist
$65,000–$75,000 year
RemoteWinnipeg, Manitoba, Canada or Canada
Job Summary
Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores, including acquisition, retention, rebooking, and win-back journeys. Build and launch campaigns across email, SMS, and push notifications while managing audience segmentation within Braze. Design A/B tests with defined hypotheses and success criteria, then monitor performance to identify insights and recommend scaling or pausing initiatives. Track campaign impact on bookings and store-level metrics, documenting repeatable processes and reporting templates to support consistent execution. Partner with Growth & Revenue Marketing to translate commercial priorities into campaign plans, utilizing AI tools for copy development and analysis. Report on results and prepare performance summaries with clear next actions.
Required Qualifications
- 3+ years of experience in CRM, lifecycle marketing, growth marketing, or marketing automation
- Hands-on experience with a CRM or marketing automation platform
- Experience creating or improving customer journeys, audience segments, campaign workflows, retention campaigns, and performance reporting processes
- Experience designing A/B tests, reviewing campaign results, identifying insights, and making data-informed recommendations
- Comfortable creating structure, documentation, and repeatable workflows in a fast-paced, high-growth environment
- Able to convert customer insights and campaign data into clear recommendations that support bookings, retention, and rebooking goals
- Experience using AI tools to support copy development, segmentation, reporting, analysis, or workflow efficiency
- Strong written communication, organization, prioritization, and cross-functional coordination skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Successful completion of a criminal record check
Desired Qualifications
- Braze experience is considered an asset
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