CRM & Revenue Operations Specialist
$100,000–$150,000 year
On-siteToronto, Ontario, Canada
Job Summary
Own CRM data integrity, segmentation, and system performance while tracking lead sources, engagement, and conversion metrics to support data-driven decision-making. Optimize sales pipelines and integrate CRM systems with key marketing platforms, including GA4, Google Tag Manager, and Google Ads. Improve audience segmentation and marketing automation workflows by collaborating cross-functionally with sales to align initiatives with business objectives and drive revenue growth. Report directly to the Director of Marketing at a direct capital provider in downtown Toronto.
Required Qualifications
- Experience in CRM, marketing operations, or digital marketing
- Experience with Salesforce and/or Pipedrive
- Hands-on experience with GA4, Google Tag Manager, and paid media tracking
- Strong analytical mindset with attention to detail and data accuracy
- Collaborative, proactive, and naturally curious
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