CRM Project Manager Strategist
Hybrid · Madrid, Madrid, Spain
Job Summary
CRM Project Manager Strategist responsible for owning the global newsletter strategy and execution across all active Secret Media Network cities. Define content strategy, coordinate delivery, and optimize performance for newsletters to be editorially relevant, operationally scalable, and commercially effective. Integrate branded and partner-led placements, manage automated email flows, and align CRM initiatives with user lifecycle goals (acquisition, engagement, retention, reactivation). Collaborate with editorial, branding, and technical teams to implement scalable CRM processes, segmentation, targeting, and personalization across markets. Track KPIs (open rates, CTR, engagement, retention, revenue contribution) and create regular performance reports. Drive continuous optimization of subject lines, formats, content mix, and send strategies while ensuring brand voice and data privacy compliance. Establish CRM workflows, guidelines, and best practices, and identify opportunities to improve efficiency through tooling, automation, and AI-driven processes.
Required Qualifications
- 3+ years of experience in CRM, email marketing, newsletter management, or lifecycle marketing within a media, agency, or digital brand environment.
- Deep understanding of the newsletter ecosystem, including content strategy, deliverability, and performance optimization.
- Strong editorial sensitivity and ability to curate content for diverse audiences.
- Experience working cross-functionally with editorial, marketing, commercial, and product teams.
- Highly analytical, with the ability to turn data into clear insights and action plans.
- Comfortable managing multiple markets, stakeholders, and deadlines simultaneously.
- Proficient in English; additional languages are a plus.
- Experience with CRM and email platforms (e.g. Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar).
- Familiarity with analytics and reporting tools (Excel, Metabase, Airtable, etc.).
- Detail-oriented, organized, and proactive, with a strong problem-solving mindset.
- Excited to work in a fast-paced, international, growth-driven environment.
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