CRM & Performance Analyst
HybridMölndal, Västra Götaland, Sweden
EXPIREDMölndal, Västra Götaland, SwedenHybridFull TimeLarge
Full TimeLarge
Job Summary
Deliver reporting, analysis, and insights across CRM and paid media to identify opportunities for increased retention, customer value, and profitable growth. Analyse customer loyalty, engagement, and member behaviour to support CRM planning through segmentation, targeting, and customer insights. Connect paid media performance with CRM outcomes, improve measurement frameworks and KPI definitions, and proactively recommend actions that strengthen commercial performance. Work closely with CRM and media teams to support testing, experimentation, and continuous optimization across channels.
Required Qualifications
- A relevant university degree in business, analytics, economics, marketing, statistics or similar
- At least 3 years of experience within performance analytics, CRM analytics, digital analytics or marketing effectiveness
- Experience working with CRM data, segmentation, lifecycle metrics and retention analysis
- Strong SQL skills and experience working with large datasets
- Experience with BI and reporting tools such as Power BI or similar
- Experience working with CRM platforms such as Voyado, Dynamics or equivalent
- Experience with digital analytics tools such as Google Analytics or similar
- A good understanding of paid media performance and measurement
Desired Qualifications
- Experience with Python or similar analytical tools
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